Something we talk to new clients about a lot is watchful PPC management and account activity.
There’s a myth floating around out there that 90% of the work with PPC is done in the first month – set it and forget it.
Today Jessica is going to show you just a couple of reasons why that’s wrong.
Welcome to PPC Myths vs. Reality, a series with the goal of equipping our readers and our YouTube subscribers with tested advice for running successful PPC campaigns. Make sure to
Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.
They operate on feelings: “it FEELS like things are improving.”
They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.
Know your data, know your PPC campaigns!
Today we’re sharing how we’re using data display to improve our internal processes and the PPC game for our clients.
Your ads are only as good as your keyword block list.
We’ve come up with a list of 800 negative keywords that cover every industry. Beef up your Negative Keyword List with these ideas.
Matt Mroczek has accepted our invitation to share his wisdom and enthusiasm on Pay per Click with the Search Scientists readers.
Find out from his video when it’s the right time to start a PPC campaign, what paid channels should you explore, and much more.
For all the folks out there who want to dip their toes into the world of entrepreneurship, one of the easiest things you can do is to set up an online store.
Want to try your hand at selling things online?
In this article, we’ll walk you through the best eCommerce platforms that you can use to build your store. Read on to find out more!
“There’s nothing else we could have done to increase our profit in 2018!” – said no ecommerce business owner ever.
No matter how hard you try, there are always opportunities to sell more. By the end of this article, you’ll have learned advanced strategies on what you need to do in order to have stellar Google Shopping Campaigns in 2019. We’ll help you break sales records and find your own kaizen into the Shopping Ads world.
I wanted to share a new feature being rolled out in Google ad campaigns over the next few weeks, which is going to help you increase your CTR, lower your
In October 2015, I had the exciting opportunity to talk about common AdWords mistakes in Bangkok for DCBKK. You can view the slide deck on our SlideShare. Even though this was
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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