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How to Set Up Google Analytics to Get a Bird's-Eye View on Your PPC Traffic | Search Scientists
Claudia Ramba

How to Set Up Google Analytics to Get a Bird’s-Eye View on Your PPC Traffic

You spend a lot of time creating PPC campaigns and optimizing to make your ads stand out from your competition. But how much time do you spend breaking down your data and analyzing your audience? What tool is at your fingertips to help you deliver better ad messages to your audiences?

The answer is Google Analytics! This is the place where you go to get a bird’s-eye view of your website’s performance across all channels.

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Claudia Ramba April 18, 2019
The No-Hassle Guide to Granting Facebook Advertiser Access | Search Scientists
Andreea Popa

The No-Hassle Guide to Granting Facebook Advertiser Access

Do you need access to your client’s Facebook Ads account but find yourself overwhelmed when it comes time to do it? Granting the access can feel intimidating if you don’t know your way around.

While it might feel like wandering around a Minecraft world, don’t panic! We’ll give you the map to requesting access to your client’s account.

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Andreea Popa April 12, 2019
Get Started With Bing Ads Quickly | Search Scientists
Shire Lyon

Bing Ads Setup – The Quickstart Guide

Most of us use Google Ads and are quite familiar with it. You may have considered Bing Ads in the past but hesitated because you didn’t know how to set it up or thought it didn’t have enough traffic.

With 36% of the US market for searches, Bing is a large audience to be missing out on. The network offers an import directly from Google and easy setup if you’re starting from scratch.

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Shire Lyon March 29, 2019
LinkedIn Ads - Search Scientists
Karolina Facchin

Creating Your First LinkedIn Ads Campaign – Part 1: The Low-Down On LinkedIn Ad Formats

When it comes to advertising reach, LinkedIn Ads can’t hold a candle to Google Ads… but does that mean you should write LinkedIn off immediately?

No, of course not.

While Google is and will probably always be the go-to platform for advertisers from around the globe, LinkedIn is quickly becoming a hot favorite among those who want to reach out to B2B decision makers.

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Karolina Facchin March 4, 2019
Average Position Sunset Google Ads - Search Scientists
Claudia Ramba

Google Ads To Remove the Average Position Metric:
How Will Marketers Live Without It?

You’ve probably heard the news. You’ve probably even panicked a bit. Google has recently announced that they are preparing one of their oldest metrics’ retirement: the average position metric. 

It’s going to happen in September this year. This means that we’ve got plenty of time to get used to the average position alternative metrics. Are there any? Of course there are!

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Claudia Ramba March 1, 2019
Dynamic Search Ads - Search Scientists
Andreea Popa

Day 49 Of 100 Days Of Google Ads Help: Dynamic Search Ads –
Supercharge Your PPC Account

Howdy, Search Scientists friends! In today’s post, we are going to talk about Dynamic Search Ads (DSAs), Google Ads’ solution for you to increase your PPC campaigns’ reach and drive incremental volume to your website.

We’ll cover a lot of things, including what Dynamic Search Ads are, how their targeting works, who should use them and what their benefits are, and much more.

Let’s dive right in!

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Andreea Popa January 30, 2019
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