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Conversion Rate Optimization - Search Scientists

Conversion Rate Optimization:
How to Go from Bounce to Sale

You may have looked at your website analytics lately and found that people are visiting, but they’re not filling out your lead form, or calling, or buying. No conversions mean your website isn’t doing its job, but how do you fix it?

You need to take a closer look to Conversion Rate Optimization!

Read on, we’re talking about seven valuable strategies that you can use for improving your website’s conversion rate.

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Karolina Facchin August 22, 2024

Single Keyword Ad Groups - Search Scientists

Single Keyword Ad Groups (SKAGs) –
The Good, the Bad, and the Ugly

In this post, we are going to cover a topic that is kind of a buzzword in the PPC industry: SKAGs – Single Keyword Ad Groups – an alternative, more granular way to structure your PPC account.

Why is this topic in the spotlight? Are SKAGs really the cream of the crop? Do they translate to sales?

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Andreea Popa August 8, 2024

Google Adwords Sitelink Extensions | Search Scientists

Day 18 of 100 Days of AdWords Help: Sitelink Extensions

Welcome to Day 18 of 100 Days of Google Ads Help. In the previous post, you learned 20 ad copy strategies to put your Click Through Rates (CTR) ahead of

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Michael Erickson July 11, 2024

How To Tailor Your Ads Like A Pro – A Complete Guide On Ad Customizers

Curious to find out how a single text ad can be varied in hundreds of different ways and show only the most relevant variation to each potential customer? Welcome ad customizers!

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Claudia Ramba December 19, 2019

Smart Shopping Campaigns – Can They Boost Your E-commerce PPC Efforts?

Google Smart Shopping campaigns have caused some concerns among marketers and made them question if they can place their faith in the hands of machine learning.

However, even though they are mostly considered a “black box”, they can lead to great results.

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Claudia Ramba December 3, 2019

Mobile Marketing Trends for 2020

Mobile marketing trends change every year and most of them are correlated with the innovations of mobile devices.

Here are four channels that will certainly be among the top mobile marketing trends for 2020.

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The Search Sci Contributors November 25, 2019

CTA Conference 2019 [Key Takeaways]

If you’re anything like us, we wait for CTA Conference all year. As always, the anticipation was worth the wait.
Interested in what happened at one of the biggest marketing conferences of 2019?

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Shire Lyon October 9, 2019

Facebook Ad Examples - Search Scientists

Facebook ad examples – How to take an ad from invisible to remarkable

How can brands create a more helpful ad experience on social networks and be less interruptive?

In this post, we will try to answer this question and we’ll get inspired by some killer Facebook ad examples. How are effective ads crafted?

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Claudia Ramba September 25, 2019

Facebook ad formats – All the ad types in one place

Advertising on Facebook is still one of the best bets for getting to your potential customers at the right time.

In this post, we will walk you through the (sometimes overwhelming) Facebook ad formats. We tried to gather all the ad types in one place.

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Andreea Popa September 24, 2019

The Digital Ad Campaign EVERY Online Business Should Be Running

Many business owners think spending their hard-earned cash on digital ads means making a boatload of sales instantly.

We’re going to talk about the importance of putting money behind something else — content advertising.

To many brands, the idea of paying to run ads that actually help people (ads promoting content) will sound completely alien. After all, you aren’t a charity! If you can’t see an immediate ROI from your ad spend, why should you even bother?

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The Search Sci Contributors August 26, 2019

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Paid Traffic

Conversion Rate Optimization:
How to Go from Bounce to Sale

Single Keyword Ad Groups (SKAGs) –
The Good, the Bad, and the Ugly

Day 18 of 100 Days of AdWords Help: Sitelink Extensions

How To Tailor Your Ads Like A Pro – A Complete Guide On Ad Customizers

Smart Shopping Campaigns – Can They Boost Your E-commerce PPC Efforts?

Mobile Marketing Trends for 2020

CTA Conference 2019 [Key Takeaways]

Facebook ad examples – How to take an ad from invisible to remarkable

Facebook ad formats – All the ad types in one place

The Digital Ad Campaign EVERY Online Business Should Be Running

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The PPC Science Blog

PPC how-tos and best practices

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Paid Traffic

Join Our Newsletter!

Search Scientists

Our Successes

PPC resources

Get Scientific About Improving Your E-Commerce Store's PPC Marketing