In the next few days of AdWords Help, we’ll be exploring keywords, as we begin to build our first campaign. Specifically, we’ll be covering positive keyword match types, and their best practices.
In today’s piece of AdWords Help, we’ll be discussing the difference between a Keyword and a Search Query. Most people use the term keyword to describe both items, but understanding
Always separate display and search campaigns. If you don’t, you’ll likely be making one of the biggest mistakes of your AdWords account. Both the display network and search network are
Bid on your own brand terms. When we suggest to clients they should be bidding on their own brand terms, it often comes as a surprise. “Why would I want
End Guesswork Marketing How do huge e-commerce stores like Zappos manage their AdWords accounts? Do they spend with reckless abandon while the advertising bills stack up? How much guesswork do
Let’s do a little experiment: If I told you to go into your Google Ads account right now and point out the most important metric, what would you point to?
Don’t worry, I won’t tell anyone, but… You’re not tracking phone calls you’re getting from AdWords, are you? In fact, I bet you’re not tracking phone calls you get from
AdWords is great for a lot of businesses. Consider AdWords a first class ticket past the murky world of SEO. In a few short hours, a well optimized AdWords campaign
100 Days of AdWords Help: Days 21-40 The response 100 Days of AdWords Help series has been terrific, and the best part is, we’re just getting started. As always, all
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