Last time, I wrote about three general ways to create better AdWords ad copy by A/B testing for conversions, standing out from the crowd with your USP, and focusing on features
I like to look at ad copy from the perspective of the searcher. Why Do People Use Google? People head over to Google for a very simple set of reasons,
Not all PPC keywords are created equal. Some keywords will put you on the fast track to broke. When I train people who enter the world of PPC, one of the first
There are a variety of different ways we see ad groups organized for Search Network campaigns. I’ve seen everything from: 100 keywords, all broad, one ad group 100 keywords some broad,
If you have been following along with our 100 Days of AdWords Help Series, you know we’re knee-deep in keywords. We’ve discussed: The difference between keywords and search queries. Exact
Update to this post: https://www.youtube.com/watch?v=9cKUwhnR_hk Welcome to our series: 100 Days of AdWords Help. If you have been following along, we have been discussing different kinds of keywords: exact, phrase, broad,
Welcome to 100 Days of AdWords Help, the series from Search Scientists designed to help you better manage your AdWords account. Currently, we’re learning about kinds of keyword match types you
Welcome to Day 10 of 100 Days of AdWords Help. If you’re just finding this post and not reading in order, we’re discussing the types of keywords AdWords has to
Welcome to day 9 of our “100 Days of AdWords Help” Series. If you’ve been tuning in, we’ve been analyzing the types of keywords you’ll see when you start building
In the next few days of AdWords Help, we’ll be exploring keywords, as we begin to build our first campaign. Specifically, we’ll be covering positive keyword match types, and their best practices.
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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