Mastering the art of AdWords requires a solid understanding of quality score. Why? There’s a direct positive correlation between quality score and pay per click (PPC) success. Recently, I’ve written
3 AdWords Rules Every Campaign Needs This post is part of a series: 100 Days of AdWords Help The robots are taking over. Don’t worry, John Connor, this post will
I audit around 150 AdWords accounts every year. That’s about three different accounts a week. Today, I’ll discuss one of the most important metrics in these audits: Exact Match Impression
I can hear the “gotcha” question by my interviewer. The year was 2009. I was interviewing for a paid traffic position early in my online marketing career. What’s the largest
It’s very normal for people to focus on keyword research, match types, budgets, and ads. Those are all extremely important and have a big part in your success on AdWords.
However, even the best ad, the perfect keyword, and an ideal budget is wasted on a bid that is either too expensive or too low.
I have a few choice words for the AdWords Web Interface. This is why this post is about why you should download AdWords Editor. When you log into adwords.google.com and start poking
You picked the right kind of keywords. You created great ad copy. You didn’t chase vanity metrics like CTR. You built a profitable AdWords campaign. You are wondering, what’s next?
For Day 22 of 100 Days of AdWords Help, we’re going to talk about one of the easiest ways to avoid a headache when working with AdWords. It’s something that has helped
We’re going to take a break from ad copy and keywords for a moment to step back and talk about naming systems for your campaigns. While it may not be
When I have openings for new PPC Account Managers, one of the questions I ask during the interview is: What is your response to a customer asking you to increase their CTR above
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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