Google Ads Management & Optimization Help

Average Position Sunset Google Ads - Search Scientists

Google Ads To Remove the Average Position Metric:
How Will Marketers Live Without It?

You’ve probably heard the news. You’ve probably even panicked a bit. Google has recently announced that they are preparing one of their oldest metrics’ retirement: the average position metric.

It’s going to happen in September this year. This means that we’ve got plenty of time to get used to the average position alternative metrics. Are there any? Of course there are!

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Claudia Ramba March 1, 2019

Google shopping campaigns | Search Scientists

Knock Out Your Competition in 2019 with This Reverse-engineering Google Shopping Campaigns Structure

“There’s nothing else we could have done to increase our profit in 2018!” – said no ecommerce business owner ever.

No matter how hard you try, there are always opportunities to sell more. By the end of this article, you’ll have learned advanced strategies on what you need to do in order to have stellar Google Shopping Campaigns in 2019. We’ll help you break sales records and find your own kaizen into the Shopping Ads world.

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Andreea Popa December 27, 2018

How to measure Google ad quality with the new google ad strength feature | Search Scientists

How to Measure Ad Quality with the New Google Ad Strength Feature

I wanted to share a new feature being rolled out in Google ad campaigns over the next few weeks, which is going to help you increase your CTR, lower your

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Michael Erickson October 2, 2018

The Complete Guide to Avoiding Wasted Spend on Google Ads

In October 2015, I had the exciting opportunity to talk about common AdWords mistakes in Bangkok for DCBKK. You can view the slide deck on our SlideShare. Even though this was

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Michael Erickson August 30, 2018

A Guide To Google Conversion Attribution | Search Scientists

Day 46 of AdWords Help: A Guide to Google Conversion Attribution

A customer’s path to purchase is usually a hard one to follow. As an advertiser, it’s hard to know what to attribute to a conversion. Back in Day 4 of

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Michael Erickson August 21, 2018

Keep Your AdWords Ad Groups TIght | Search Scientists

Day 45 Of AdWords Help: Keep Your AdWords Ad Groups Tight

Keep your AdWords ad groups and campaigns organized, and focused!

There’s nothing uglier to a PPC-er than opening a campaign and seeing 100 broad match keywords. It’s a nightmare, and more often than not, a money-pit.

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Andreea Popa June 18, 2018

7 Things to Check For A Top Notch Google Ads Audit | Search Scientists

7 Things To Check For A Top Notch Google Ads Audit (Video)

Do you have an accurate view of your PPC campaigns performance?

At Search Scientists, we’re auditing around 150 AdWords accounts every year. That’s about three different accounts a week.

Today, Mike discusses 7 of the most important points to check in an AdWords audit.

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Andreea Popa May 22, 2018

How to Benefit From AdWords Automated Rules | Search Scientists

Day 44 Of AdWords Help: How To Benefit From AdWords Automated Rules

If you find a way to make your life more simple, you usually do it, right? The same can be true for your AdWords accounts. You can help set yourself

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Andreea Popa May 10, 2018

Before You Raise Your Bid, Raise Your Quality Score | Search Scientists

Day 42 Of AdWords Help: Before You Raise Your Bid, Raise Your Quality Score

When you are looking to make an impact, where do you go first? More keywords? Accelerating your budget? What about raising bids? While raising bids certainly has its place in

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Andreea Popa April 12, 2018

Get Specific With Remarketing | Search Scientists

Day 41 Of AdWords Help: Get Specific With Remarketing

Are all remarketing lists created equal? Absolutely not! So, how can you get your remarketing on another level? Let’s take a look at some different strategies. It starts with your

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Andreea Popa March 2, 2018

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Google Ads Management and Optimization Help

Google Ads To Remove the Average Position Metric:
How Will Marketers Live Without It?

Knock Out Your Competition in 2019 with This Reverse-engineering Google Shopping Campaigns Structure

How to Measure Ad Quality with the New Google Ad Strength Feature

The Complete Guide to Avoiding Wasted Spend on Google Ads

Day 46 of AdWords Help: A Guide to Google Conversion Attribution

Day 45 Of AdWords Help: Keep Your AdWords Ad Groups Tight

7 Things To Check For A Top Notch Google Ads Audit (Video)

Day 44 Of AdWords Help: How To Benefit From AdWords Automated Rules

Day 42 Of AdWords Help: Before You Raise Your Bid, Raise Your Quality Score

Day 41 Of AdWords Help: Get Specific With Remarketing

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