I wanted to share a new feature being rolled out in Google ad campaigns over the next few weeks, which is going to help you increase your CTR, lower your
In October 2015, I had the exciting opportunity to talk about common AdWords mistakes in Bangkok for DCBKK. You can view the slide deck on our SlideShare. Even though this was
A customer’s path to purchase is usually a hard one to follow. As an advertiser, it’s hard to know what to attribute to a conversion. Back in Day 4 of
Keep your AdWords ad groups and campaigns organized, and focused!
There’s nothing uglier to a PPC-er than opening a campaign and seeing 100 broad match keywords. It’s a nightmare, and more often than not, a money-pit.
Do you have an accurate view of your PPC campaigns performance?
At Search Scientists, we’re auditing around 150 AdWords accounts every year. That’s about three different accounts a week.
Today, Mike discusses 7 of the most important points to check in an AdWords audit.
If you find a way to make your life more simple, you usually do it, right? The same can be true for your AdWords accounts. You can help set yourself
When you are looking to make an impact, where do you go first? More keywords? Accelerating your budget? What about raising bids? While raising bids certainly has its place in
Are all remarketing lists created equal? Absolutely not! So, how can you get your remarketing on another level? Let’s take a look at some different strategies. It starts with your
Wouldn’t it be nice to be able to retrace your steps? To be able to look back at all the digital breadcrumbs you left yourself to troubleshoot an issue? AdWords
One tactic in AdWords that is often debated, is the pros and cons of bidding on your competitor’s brand names. Some view it as a waste of money, while others
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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