Curious to find out how a single text ad can be varied in hundreds of different ways and show only the most relevant variation to each potential customer? Welcome ad customizers!
Google Smart Shopping campaigns have caused some concerns among marketers and made them question if they can place their faith in the hands of machine learning.
However, even though they are mostly considered a “black box”, they can lead to great results.
You probably already have your basic demographic targeting in place (location, gender, and all that good stuff). That’s great to start off with, but if you want to take your Google Ads to the next level, then creating custom affinity audiences is an absolute must.
In this blog post, we walk you through all you need to know about these audiences.
Google Marketing Live is a 2-day live-streamed event which outlines all the big announcements for Google Ads, all the digital marketing trends and innovations, features and products we can expect to be rolled out in 2019.
We’ll walk you through the main announcements, so you will be up to date with all the impactful insights.
In this article, part two of “How to Harness Google Ads Scripts”, we’ve handpicked 30 insanely actionable Google Ads scripts to help you scale your accounts. From bids management to ads and keywords management, or account anomalies detection, we’ve got them all covered.
Thanks to a bunch of very smart and generous PPC experts who shared them with their fellow marketeers, here is our selection of 30 Google Ads scripts to kick your performance in 2019.
What if I told you that you can say goodbye to daily reports and to mostly any tedious manual task in Google Ads, and become more productive and efficient? Sounds too good to be true?
Well, think about it! There’s no magic wand, no gimmicks whatsoever, just scripts. Google Ads Scripts will help you keep your accounts in tip top shape.
In this blog post, we’ll walk you through how to monitor your conversions using Google Ads Conversion Tracking and Google Analytics (for the uninitiated, these are the two most common methods that website owners use to track conversions).
We’ll also discuss the pros and cons of each approach, so that you can decide whether using Google Ads Conversion Tracking or Google Analytics is a better fit for you.
If you have any experience with Google Ads or with PPC ads in general, then you understand it’s a lot like cooking. You may have an initial recipe, but things can only be improved through experimentation. That’s where Google Ads Experiments come into play.
You’ve probably heard the news. You’ve probably even panicked a bit. Google has recently announced that they are preparing one of their oldest metrics’ retirement: the average position metric.
It’s going to happen in September this year. This means that we’ve got plenty of time to get used to the average position alternative metrics. Are there any? Of course there are!
“There’s nothing else we could have done to increase our profit in 2018!” – said no ecommerce business owner ever.
No matter how hard you try, there are always opportunities to sell more. By the end of this article, you’ll have learned advanced strategies on what you need to do in order to have stellar Google Shopping Campaigns in 2019. We’ll help you break sales records and find your own kaizen into the Shopping Ads world.
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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