Paid search analysis is all about figuring out how to make your PPC campaigns better. Want to know what your competitors are doing? Check out their ads, keywords, and strategies.
Smart cars, smart TVs, SMART goals, smart people, smart ideas, smart money, and the list could go on. The word ‘smart’ is following us everywhere. So why not talk about smart bidding strategies?
Smart Bidding is the en vogue marketing concept that refers to Google Ads automated bid strategies. It uses machine learning to optimize for conversions or conversion value, all auction-based.
Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.
They operate on feelings: “it FEELS like things are improving.”
They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.
In this post, we are going to cover a topic that is kind of a buzzword in the PPC industry: SKAGs – Single Keyword Ad Groups – an alternative, more granular way to structure your PPC account.
Why is this topic in the spotlight? Are SKAGs really the cream of the crop? Do they translate to sales?
Welcome to Day 18 of 100 Days of Google Ads Help. In the previous post, you learned 20 ad copy strategies to put your Click Through Rates (CTR) ahead of
Adding a new user to your Google Ads account is a matter of just a few clicks. Convince yourself here.
The Google Ads Optimization Score is a critical metric that shows how well your ad campaigns align with Google’s best practices. Ranging from 0% to 100%, this score helps you
Discover how Google Shopping Ads can effectively display your products to the right audience. This guide simplifies the setup process, explains the cost-per-click system, and provides advanced tips for optimizing
Understanding how much each click costs on Google Ads is crucial for running efficient ad campaigns. Average CPC (Cost Per Click) varies across different industries and largely depends on your
In this article, a Search Scientist will walk you through Performance Max Campaign. These campaigns represent Google’s strategy to enhance your advertising across its entire network. We’ll demonstrate how to
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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