The Privacy Sandbox is Google’s initiative to protect user privacy and preserve online advertising. It replaces invasive tracking methods with privacy-focused alternatives. This guide explains what the Privacy Sandbox is,
In the ever-evolving world of digital marketing, keeping up with new models of audience engagement is key to staying ahead. One such model gaining traction is PPV (Pay Per View).
You spend a lot of time creating PPC campaigns and optimizing to make your ads stand out from your competition. But how much time do you spend breaking down your data and analyzing your audience? What tool is at your fingertips to help you deliver better ad messages to your audiences?
The answer is Google Analytics! This is the place where you go to get a bird’s-eye view of your website’s performance across all channels.
Most digital ads aren’t designed to achieve offline sales. Driving traffic to a website doesn’t mean you’ll have foot traffic to your store.
Google Local Campaigns solve the problems most digital ads cannot.
Ever since their appearance, Universal App Campaigns have caused a bit of a stir, and have been received with a certain level of concern. Should we trust the algorithms? Are we losing control? These are questions that may have arisen in marketers’ minds.
In this article we will reveal the mysteries of how UAC works, where it can run, how to create it, and how to optimize it for success.
Paid search analysis is all about figuring out how to make your PPC campaigns better. Want to know what your competitors are doing? Check out their ads, keywords, and strategies.
Smart cars, smart TVs, SMART goals, smart people, smart ideas, smart money, and the list could go on. The word ‘smart’ is following us everywhere. So why not talk about smart bidding strategies?
Smart Bidding is the en vogue marketing concept that refers to Google Ads automated bid strategies. It uses machine learning to optimize for conversions or conversion value, all auction-based.
Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.
They operate on feelings: “it FEELS like things are improving.”
They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.
In this post, we are going to cover a topic that is kind of a buzzword in the PPC industry: SKAGs – Single Keyword Ad Groups – an alternative, more granular way to structure your PPC account.
Why is this topic in the spotlight? Are SKAGs really the cream of the crop? Do they translate to sales?
Structured snippets are ad extensions that show extra details about your products or services. They can enhance your ads’ visibility and increase click-through rates. In this guide, we’ll walk you
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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