Report Theory: Transforming PPC with Smart Data Display
Know your data, know your PPC campaigns!
Today we’re sharing how we’re using data display to improve our internal processes and the PPC game for our clients.
Andreea Popa August 1, 2024
The PPC Science Blog
PPC how-tos and best practices
Get Scientific About Improving Your E-Commerce Store's PPC Marketing
Business Tactics
How Can You Improve Your Google Ads Optimization Score?
The Google Ads Optimization Score is a critical metric that shows how well your ad campaigns align with Google’s best practices. Ranging from 0% to 100%, this score helps you
Sofiia Podash July 1, 2024
How can product identifiers enhance online visibility?
Product identifiers are essential tools for identifying and tracking products globally. They enhance business operations by simplifying inventory management, ensuring regulatory compliance, and improving online discoverability. In this article Search
Sofiia Podash June 3, 2024
Mobile Marketing Trends for 2020
Mobile marketing trends change every year and most of them are correlated with the innovations of mobile devices.
Here are four channels that will certainly be among the top mobile marketing trends for 2020.
The Search Sci Contributors November 25, 2019
CTA Conference 2019 [Key Takeaways]
If you’re anything like us, we wait for CTA Conference all year. As always, the anticipation was worth the wait.
Interested in what happened at one of the biggest marketing conferences of 2019?
Shire Lyon October 9, 2019
Austin Agency, Global Team –
How Our Distributed Team Uses Meetings to Improve our Business
Search Scientists is a partially remote team. The way we approach meetings as a distributed team is crucial for pushing the company forward.
This post shares how we handle meetings and how we turn good ideas into tangible goals here at Search Scientists.
Michael Erickson July 26, 2019
How to Drive Traffic to Your Store with Digital Strategies
Usually, we talk about digital marketing as a means to sell online or drive people to your website. But what about the brick and mortar stores? In 2019, stores with physical locations don’t thrive unless they engage in the same types of activities online shops do.
The question is then, what can I do to get more people through my door?
Karolina Facchin June 14, 2019
How To Choose The Best PPC Agency For You: The Savvy Business Owner’s Guide
Many business owners simply do a cursory Google search, then go with the most cost-effective PPC agency they can find…
But trust us, this is not the right approach to take.
In this article we’ll walk you through a step-by-step process that you can use to hone in on the best PPC agency for you.
Andreea Popa January 18, 2019
ROAS for eCommerce stores:
5 tried-and-tested techniques to boost your ROAS
If you’re running PPC ads for your eCommerce store, you’re probably already tracking metrics such as Cost Per Click, Click Through Rate, and Cost Per Conversion.
That’s fine and dandy, but… how about your ROAS?
For those of you who aren’t paying attention to your ROAS, chances are, you’re leaving money on the table.
Karolina Facchin January 3, 2019
Quarterly PPC Planning & Strategic Vision Mapping
At Search Scientists, we pride ourselves on being lifelong learners, and that pays large dividends in PPC. Constant algorithm changes, rule additions, new competition, and more can quickly change the landscape we work in.
It is not enough to simply optimize and tweak anymore. We must do thorough PPC planning and implement those strategies in order to thrive. And that’s exactly what you get at Search Scientists.
Andreea Popa December 28, 2018
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