Ever since their appearance, Universal App Campaigns have caused a bit of a stir, and have been received with a certain level of concern. Should we trust the algorithms? Are we losing control? These are questions that may have arisen in marketers’ minds.
In this article we will reveal the mysteries of how UAC works, where it can run, how to create it, and how to optimize it for success.
Split testing in Google Ads is, without a doubt, one of the most effective ways to improve ad performance by comparing different versions and determining what works best. By systematically
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You’re reading the third installment of our series on LinkedIn ads — in this post, we discuss the differences between LinkedIn Ads vs Facebook Ads, and talk about the pros and cons that each ad platform brings to the table.
Do you need access to your client’s Facebook Ads account but find yourself overwhelmed when it comes time to do it? Granting the access can feel intimidating if you don’t know your way around.
While it might feel like wandering around a Minecraft world, don’t panic! We’ll give you the map to requesting access to your client’s account.
New to running LinkedIn ads? You’re in the right place!
In this second installment of our LinkedIn series, we walk you through how to set up your first LinkedIn campaign and throw in some LinkedIn Ads best practices to help you maximize your campaign results.
Most of us use Google Ads and are quite familiar with it. You may have considered Bing Ads in the past but hesitated because you didn’t know how to set it up or thought it didn’t have enough traffic.
With 36% of the US market for searches, Bing is a large audience to be missing out on. The network offers an import directly from Google and easy setup if you’re starting from scratch.
Matt Mroczek has accepted our invitation to share his wisdom and enthusiasm on Pay per Click with the Search Scientists readers.
Find out from his video when it’s the right time to start a PPC campaign, what paid channels should you explore, and much more.
You’ve probably heard the news. You’ve probably even panicked a bit. Google has recently announced that they are preparing one of their oldest metrics’ retirement: the average position metric.
It’s going to happen in September this year. This means that we’ve got plenty of time to get used to the average position alternative metrics. Are there any? Of course there are!
Howdy, Search Scientists friends! In today’s post, we are going to talk about Dynamic Search Ads (DSAs), Google Ads’ solution for you to increase your PPC campaigns’ reach and drive incremental volume to your website.
We’ll cover a lot of things, including what Dynamic Search Ads are, how their targeting works, who should use them and what their benefits are, and much more.
Let’s dive right in!
Many business owners simply do a cursory Google search, then go with the most cost-effective PPC agency they can find…
But trust us, this is not the right approach to take.
In this article we’ll walk you through a step-by-step process that you can use to hone in on the best PPC agency for you.
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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