Mark your calendar: Black Friday 2024 is November 29, and preparation should start in early November for maximum impact. To ensure success this holiday season, optimize your online store to
If you’re trying to figure out how to scale up your ad campaigns WITHOUT experiencing a drop in performance, you’re in the right place. In this case study, we walk you through how we scaled up our client’s ad budget by 4x to bring about 5.1x more conversions, and discuss the techniques we used to do this. Read on to find out more!
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When people don’t click much on your Google Ads, it’s usually because your headlines aren’t catching their attention. This article is all about making your headlines better for Google Ads.
Calculate ROAS — a crucial step for evaluating your ad performance. This metric, known as Return on Ad Spend, effectively aligns your advertising investment with revenue outcomes. Firstly, here you’ll
With the steady push towards PPC automation, it’s easy to forget that you can still enjoy profitable results from standard Google Ads Shopping campaigns while retaining more control and gaining
Curious to find out how a single text ad can be varied in hundreds of different ways and show only the most relevant variation to each potential customer? Welcome ad customizers!
If you’re not using Google Shopping Showcase Ads, then your Shopping Campaign is only performing half as well as it can.
Learn how these ads will improve your performance.
Google Smart Shopping campaigns have caused some concerns among marketers and made them question if they can place their faith in the hands of machine learning.
However, even though they are mostly considered a “black box”, they can lead to great results.
Mobile marketing trends change every year and most of them are correlated with the innovations of mobile devices.
Here are four channels that will certainly be among the top mobile marketing trends for 2020.
If you’re anything like us, we wait for CTA Conference all year. As always, the anticipation was worth the wait.
Interested in what happened at one of the biggest marketing conferences of 2019?
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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