Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.
They operate on feelings: “it FEELS like things are improving.”
They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.
User-generated content (UGC) is an authentic and impactful type of content that plays a key role in building consumer trust and influences purchasing decisions more effectively than traditional advertising. It
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Something we talk to new clients about a lot is watchful PPC management and account activity.
There’s a myth floating around out there that 90% of the work with PPC is done in the first month – set it and forget it.
Today Jessica is going to show you just a couple of reasons why that’s wrong.
Paid search analysis is all about figuring out how to make your PPC campaigns better. Want to know what your competitors are doing? Check out their ads, keywords, and strategies.
Welcome to PPC Myths vs. Reality, a series with the goal of equipping our readers and our YouTube subscribers with tested advice for running successful PPC campaigns. Make sure to
Smart cars, smart TVs, SMART goals, smart people, smart ideas, smart money, and the list could go on. The word ‘smart’ is following us everywhere. So why not talk about smart bidding strategies?
Smart Bidding is the en vogue marketing concept that refers to Google Ads automated bid strategies. It uses machine learning to optimize for conversions or conversion value, all auction-based.
Remember the days when Expanded Text Ads (ETAs) were your go-to? Well, those days are gone! In June 2022, ETAs took their final bow, handing over the reins to Responsive
You’ve spent countless hours creating content for your website, but despite your efforts, your pages aren’t ranking as high as you’d like in search results. The root of the problem
You may have looked at your website analytics lately and found that people are visiting, but they’re not filling out your lead form, or calling, or buying. No conversions mean your website isn’t doing its job, but how do you fix it?
You need to take a closer look to Conversion Rate Optimization!
Read on, we’re talking about seven valuable strategies that you can use for improving your website’s conversion rate.
In this post, we are going to cover a topic that is kind of a buzzword in the PPC industry: SKAGs – Single Keyword Ad Groups – an alternative, more granular way to structure your PPC account.
Why is this topic in the spotlight? Are SKAGs really the cream of the crop? Do they translate to sales?
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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