The Privacy Sandbox is Google’s initiative to protect user privacy and preserve online advertising. It replaces invasive tracking methods with privacy-focused alternatives. This guide explains what the Privacy Sandbox is,
In the ever-evolving world of digital marketing, keeping up with new models of audience engagement is key to staying ahead. One such model gaining traction is PPV (Pay Per View).
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Smart cars, smart TVs, SMART goals, smart people, smart ideas, smart money, and the list could go on. The word ‘smart’ is following us everywhere. So why not talk about smart bidding strategies?
Smart Bidding is the en vogue marketing concept that refers to Google Ads automated bid strategies. It uses machine learning to optimize for conversions or conversion value, all auction-based.
Remember the days when Expanded Text Ads (ETAs) were your go-to? Well, those days are gone! In June 2022, ETAs took their final bow, handing over the reins to Responsive
Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.
They operate on feelings: “it FEELS like things are improving.”
They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.
You’ve spent countless hours creating content for your website, but despite your efforts, your pages aren’t ranking as high as you’d like in search results. The root of the problem
You may have looked at your website analytics lately and found that people are visiting, but they’re not filling out your lead form, or calling, or buying. No conversions mean your website isn’t doing its job, but how do you fix it?
You need to take a closer look to Conversion Rate Optimization!
Read on, we’re talking about seven valuable strategies that you can use for improving your website’s conversion rate.
Competing for attention in search engines can be challenging, especially if your ad doesn’t stand out among the competition. How can you boost your ad’s visibility and conversions if your
In this post, we are going to cover a topic that is kind of a buzzword in the PPC industry: SKAGs – Single Keyword Ad Groups – an alternative, more granular way to structure your PPC account.
Why is this topic in the spotlight? Are SKAGs really the cream of the crop? Do they translate to sales?
Know your data, know your PPC campaigns!
Today we’re sharing how we’re using data display to improve our internal processes and the PPC game for our clients.
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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