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LinkedIn Ads - Search Scientists
Karolina Facchin

Creating Your First LinkedIn Ads Campaign – Part 1: The Low-Down On LinkedIn Ad Formats

When it comes to advertising reach, LinkedIn Ads can’t hold a candle to Google Ads… but does that mean you should write LinkedIn off immediately?

No, of course not.

While Google is and will probably always be the go-to platform for advertisers from around the globe, LinkedIn is quickly becoming a hot favorite among those who want to reach out to B2B decision makers.

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How to Set Up Google Analytics to Get a Bird's-Eye View on Your PPC Traffic | Search Scientists
Claudia Ramba

How to Set Up Google Analytics to Get a Bird’s-Eye View on Your PPC Traffic

You spend a lot of time creating PPC campaigns and optimizing to make your ads stand out from your competition. But how much time do you spend breaking down your data and analyzing your audience? What tool is at your fingertips to help you deliver better ad messages to your audiences?

The answer is Google Analytics! This is the place where you go to get a bird’s-eye view of your website’s performance across all channels.

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