Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.
They operate on feelings: “it FEELS like things are improving.”
They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.
User-generated content (UGC) is an authentic and impactful type of content that plays a key role in building consumer trust and influences purchasing decisions more effectively than traditional advertising. It
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It’s very normal for people to focus on keyword research, match types, budgets, and ads. Those are all extremely important and have a big part in your success on AdWords.
However, even the best ad, the perfect keyword, and an ideal budget is wasted on a bid that is either too expensive or too low.
Ever since their appearance, Universal App Campaigns have caused a bit of a stir, and have been received with a certain level of concern. Should we trust the algorithms? Are we losing control? These are questions that may have arisen in marketers’ minds.
In this article we will reveal the mysteries of how UAC works, where it can run, how to create it, and how to optimize it for success.
Split testing in Google Ads is, without a doubt, one of the most effective ways to improve ad performance by comparing different versions and determining what works best. By systematically
In today’s competitive world, brands face the challenge of standing out among many similar products or services. To meet this challenge, understanding brand archetypes is essential for a successful marketing
Your ads are only as good as your keyword block list.
We’ve come up with a list of 800 negative keywords that cover every industry. Beef up your Negative Keyword List with these ideas.
Competing for attention in search engines can be challenging, especially if your ad doesn’t stand out among the competition. How can you boost your ad’s visibility and conversions if your
In 2025, choosing the right Google Ads optimization tools can significantly boost your PPC campaigns. Tools like Google Keyword Planner, Semrush, and Ahrefs are essential for identifying the best keywords
When it comes to advertising reach, LinkedIn Ads can’t hold a candle to Google Ads… but does that mean you should write LinkedIn off immediately?
No, of course not.
While Google is and will probably always be the go-to platform for advertisers from around the globe, LinkedIn is quickly becoming a hot favorite among those who want to reach out to B2B decision makers.
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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