Welcome to Day 18 of 100 Days of Google Ads Help. I’ve noticed that well-structured sitelinks examples can significantly boost ad performance, as they guide users to the most relevant
If you’re looking to master Facebook ads, you’ve come to the right place. In this guide, we’ll walk you through how to create, manage, and optimize Facebook ad campaigns to
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All About AdWords Call Extensions It’s tough to design compelling online ads with attractive descriptions. It can be especially difficult when you want to include things like your business phone
Mastering the art of AdWords requires a solid understanding of quality score. Why? There’s a direct positive correlation between quality score and pay per click (PPC) success. Recently, I’ve written
3 AdWords Rules Every Campaign Needs This post is part of a series: 100 Days of AdWords Help The robots are taking over. Don’t worry, John Connor, this post will
I audit around 150 AdWords accounts every year. That’s about three different accounts a week. Today, I’ll discuss one of the most important metrics in these audits: Exact Match Impression
What happens to most of the people that visit your website? They leave, of course. Your credentials don’t matter. Your product or service quality are irrelevant. It’s a rule of
I can hear the “gotcha” question by my interviewer. The year was 2009. I was interviewing for a paid traffic position early in my online marketing career. What’s the largest
I have a few choice words for the AdWords Web Interface. This is why this post is about why you should download AdWords Editor. When you log into adwords.google.com and start poking
You picked the right kind of keywords. You created great ad copy. You didn’t chase vanity metrics like CTR. You built a profitable AdWords campaign. You are wondering, what’s next?
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