The Privacy Sandbox is Google’s initiative to protect user privacy and preserve online advertising. It replaces invasive tracking methods with privacy-focused alternatives. This guide explains what the Privacy Sandbox is,
In the ever-evolving world of digital marketing, keeping up with new models of audience engagement is key to staying ahead. One such model gaining traction is PPV (Pay Per View).
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All About AdWords Call Extensions It’s tough to design compelling online ads with attractive descriptions. It can be especially difficult when you want to include things like your business phone
Mastering the art of AdWords requires a solid understanding of quality score. Why? There’s a direct positive correlation between quality score and pay per click (PPC) success. Recently, I’ve written
3 AdWords Rules Every Campaign Needs This post is part of a series: 100 Days of AdWords Help The robots are taking over. Don’t worry, John Connor, this post will
I audit around 150 AdWords accounts every year. That’s about three different accounts a week. Today, I’ll discuss one of the most important metrics in these audits: Exact Match Impression
What happens to most of the people that visit your website? They leave, of course. Your credentials don’t matter. Your product or service quality are irrelevant. It’s a rule of
I can hear the “gotcha” question by my interviewer. The year was 2009. I was interviewing for a paid traffic position early in my online marketing career. What’s the largest
It’s very normal for people to focus on keyword research, match types, budgets, and ads. Those are all extremely important and have a big part in your success on AdWords.
However, even the best ad, the perfect keyword, and an ideal budget is wasted on a bid that is either too expensive or too low.
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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