Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.
They operate on feelings: “it FEELS like things are improving.”
They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.
User-generated content (UGC) is an authentic and impactful type of content that plays a key role in building consumer trust and influences purchasing decisions more effectively than traditional advertising. It
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When is it a good idea to bid on a large area versus specific areas? The whole of the United States versus Austin, Texas only? Pittsburgh and its surrounding area,
At Search Scientists, we value high-quality and long-term relationships with our clients. That’s why we’ve created the Six Touch-Point Customer Service Formula. Each month, your Campaign Manager will schedule routine
Are you a new e-commerce business learning how to stake your claim in the market? Then read on, and you’ll find applicable tips in this case study that can bring you to the forefront of the competition and increase revenue.
For this case study, we are focusing on Good Work Republic*, a company that was fresh in the competitive e-commerce market when they first came to us.
Know your data, know your PPC campaigns!
Today we’re sharing how we’re using data display to improve our internal processes and the PPC game for our clients.
What could be better than USA Today featuring one of the clients you’re managing Amazon PPC Ads for?
USA Today featuring two of your clients!
A few months ago, USA Today mentioned two of the brands that trust Search Scientists to manage their PPC: Elizabeth Mott and Stur Drinks.
We are back in action on Day 34 of 100 Days of AdWords Help, and we are discussing income-level segmentation! If you missed the last article catch up here. Why
Day 33 of 100 days of AdWords help is here! If you missed the last post catch up here. Today we are discussing why bidding more, not less, will take your campaign
Being fast can be smooth when adding keywords We are back with day 32 of 100 days of AdWords help! In case you missed the last article, catch up here. Today,
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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