In the ever-changing world of digital marketing, haunting your audience isn’t about scaring them away — it’s about staying in their minds long after they’ve scrolled past your ad or
In today’s competitive market, standing out isn’t just about having a great product—it’s about how your brand makes people feel. Understanding brand archetypes is essential for crafting a marketing strategy
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Keep your AdWords ad groups and campaigns organized, and focused!
There’s nothing uglier to a PPC-er than opening a campaign and seeing 100 broad match keywords. It’s a nightmare, and more often than not, a money-pit.
Do you have an accurate view of your PPC campaigns performance?
At Search Scientists, we’re auditing around 150 AdWords accounts every year. That’s about three different accounts a week.
Today, Mike discusses 7 of the most important points to check in an AdWords audit.
If you find a way to make your life more simple, you usually do it, right? The same can be true for your AdWords accounts. You can help set yourself
Have you ever wanted to check that your ad is appearing in a certain state? How about a specific city on the mobile platform? Need to know if you appear
Welcome to PPC Myths vs. Reality, a series with the goal of equipping our readers and our YouTube subscribers with tested advice for running successful PPC campaigns. Make sure to
When you are looking to make an impact, where do you go first? More keywords? Accelerating your budget? What about raising bids? While raising bids certainly has its place in
Are all remarketing lists created equal? Absolutely not! So, how can you get your remarketing on another level? Let’s take a look at some different strategies. It starts with your
Wouldn’t it be nice to be able to retrace your steps? To be able to look back at all the digital breadcrumbs you left yourself to troubleshoot an issue? AdWords
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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