Ever since their appearance, Universal App Campaigns have caused a bit of a stir, and have been received with a certain level of concern. Should we trust the algorithms? Are we losing control? These are questions that may have arisen in marketers’ minds.
In this article we will reveal the mysteries of how UAC works, where it can run, how to create it, and how to optimize it for success.
Split testing in Google Ads is, without a doubt, one of the most effective ways to improve ad performance by comparing different versions and determining what works best. By systematically
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Negative Keywords are a must for every AdWords account. They help you to keep only the most relevant traffic seeing your ads. Negative keywords play a role in reducing unruly spending,
Are all devices created equal? Not in the eyes of AdWords. That’s why it’s important to routinely check out your device settings, and perform a round of device optimization as
When is it a good idea to bid on a large area versus specific areas? The whole of the United States versus Austin, Texas only? Pittsburgh and its surrounding area,
At Search Scientists, we value high-quality and long-term relationships with our clients. That’s why we’ve created the Six Touch-Point Customer Service Formula. Each month, your Campaign Manager will schedule routine
Are you a new e-commerce business learning how to stake your claim in the market? Then read on, and you’ll find applicable tips in this case study that can bring you to the forefront of the competition and increase revenue.
For this case study, we are focusing on Good Work Republic*, a company that was fresh in the competitive e-commerce market when they first came to us.
Know your data, know your PPC campaigns!
Today we’re sharing how we’re using data display to improve our internal processes and the PPC game for our clients.
What could be better than USA Today featuring one of the clients you’re managing Amazon PPC Ads for?
USA Today featuring two of your clients!
A few months ago, USA Today mentioned two of the brands that trust Search Scientists to manage their PPC: Elizabeth Mott and Stur Drinks.
We are back in action on Day 34 of 100 Days of AdWords Help, and we are discussing income-level segmentation! If you missed the last article catch up here. Why
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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