Mark your calendar: Black Friday 2024 is November 29, and preparation should start in early November for maximum impact. To ensure success this holiday season, optimize your online store to
If you’re trying to figure out how to scale up your ad campaigns WITHOUT experiencing a drop in performance, you’re in the right place. In this case study, we walk you through how we scaled up our client’s ad budget by 4x to bring about 5.1x more conversions, and discuss the techniques we used to do this. Read on to find out more!
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In today’s video, the fourth in the series of PPC Myths vs. Reality, Jessica is going to talk about why you shouldn’t always manage your PPC campaigns yourself and when it’s time to outsource it and hand things over to PPC experts.
If you haven’t heard by now, Facebook advertising is here, and it’s here to stay. Over the last few years, social media advertising has risen to the ranks of an elite advertising avenue. With over 1.5 billion monthly users, Facebook Ads are suitable for nearly every business type out there.
Keep your AdWords ad groups and campaigns organized, and focused!
There’s nothing uglier to a PPC-er than opening a campaign and seeing 100 broad match keywords. It’s a nightmare, and more often than not, a money-pit.
Do you have an accurate view of your PPC campaigns performance?
At Search Scientists, we’re auditing around 150 AdWords accounts every year. That’s about three different accounts a week.
Today, Mike discusses 7 of the most important points to check in an AdWords audit.
If you find a way to make your life more simple, you usually do it, right? The same can be true for your AdWords accounts. You can help set yourself
Have you ever wanted to check that your ad is appearing in a certain state? How about a specific city on the mobile platform? Need to know if you appear
Welcome to PPC Myths vs. Reality, a series with the goal of equipping our readers and our YouTube subscribers with tested advice for running successful PPC campaigns. Make sure to
When you are looking to make an impact, where do you go first? More keywords? Accelerating your budget? What about raising bids? While raising bids certainly has its place in
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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