Mark your calendar: Black Friday 2024 is November 29, and preparation should start in early November for maximum impact. To ensure success this holiday season, optimize your online store to
If you’re trying to figure out how to scale up your ad campaigns WITHOUT experiencing a drop in performance, you’re in the right place. In this case study, we walk you through how we scaled up our client’s ad budget by 4x to bring about 5.1x more conversions, and discuss the techniques we used to do this. Read on to find out more!
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Automation allows for more efficient ways to run Microsoft Advertising campaigns. Learn how to use scripts to make your job easier.
Thinking of diving into the world of e-commerce with a Shopify store but feel like you’re wading into a sea of unknowns? You’re not alone. Setting up an online store
Most digital ads aren’t designed to achieve offline sales. Driving traffic to a website doesn’t mean you’ll have foot traffic to your store.
Google Local Campaigns solve the problems most digital ads cannot.
As marketers, we get so caught up in Google Ads that we may forget any other search engines exist. Bing often gets swept to the side when we create marketing strategies and look for ways to expand our advertising.
But there are many reasons why it’s worth a second look. Think of using Bing Ads as a chance to hang out at the private beach over a day of lying on a crowded beach.
Microsoft Ads, formerly Bing Ads, is a key tool for digital marketers looking to enhance their advertising efforts. Ready to boost traffic, generate leads, and increase sales? This article covers
Ever since their appearance, Universal App Campaigns have caused a bit of a stir, and have been received with a certain level of concern. Should we trust the algorithms? Are we losing control? These are questions that may have arisen in marketers’ minds.
In this article we will reveal the mysteries of how UAC works, where it can run, how to create it, and how to optimize it for success.
If you want to achieve success in the long run, learn how to leverage PPC advertising and social media.
Read on to see some easy-to-apply examples.
Google Search Console is a must-have tool for understanding how your website performs in Google Search and what you can do to improve it. In this post, Search Scientist will
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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